This year, there are 3 trends affecting PR messaging. The COVID-19 pandemic has changed the way our world functions in almost every way imaginable. As we approach the one-year mark of social distancing, quarantining, working from home, and digital learning, we’re beginning to realize that many of the changes made to our daily lives …
Here are five tips from public relations experts that will help increase engagement and allow you to continue growing your audience.
If you’ve never worked with a PR agency before you may be asking yourself “what do they do?” and “does my business need one?” Though our skill sets are broad, to sum it up in one sentence, PR agencies promote companies or individuals via editorial coverage. As an agency, our goal is to seek …
As compared to paid advertising, earned media is more valuable to reach consumers as it is more genuine and reliable in a world full of paid-for advertising clutter. Not only is earned media or editorial content more dependable from a consumer’s viewpoint since it is written from an outsider’s perspective, but it saves you …
Got a problem that needs a creative solution? Check out Sticky Wisdom: How to Create a Creative Revolution at Work. Written by the folks at ?WhatIf!, a leading innovation consultancy headquartered in the UK, it’s an easy read that breaks down the barriers to creativity. For those of us that aren’t naturally creative geniuses, …
Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.
But, there is a certain kind of science that allows us to shine – the science behind each successful media pitch. There …
How to Maximize Your Social Media Presence
By Emma Scofield – Intern at The PR Boutique HoustonR
STAY RELEVANT
Being relevant to your target market and your social media presence go hand in hand. Most brands don’t have the experience to execute an effective social media plan. Therefore, a strong public relations agency such as The PR …
Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and securing that monthly retainer, make sure that you and your business are ready. Below are …
Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time? The following three exercises can help you determine if you are ready to hire a publicist.
You Have News To Report: Ask yourself …
How Can PR Boutique Increase Client Exposure?
PR professionals encourage clients to give us creative freedom to come up with innovative marketing tools that will be most effective in this day and age. The Internet rules the world and the traffic among blogs and social media has never been stronger!
At The PR Boutique, we took …
