A solid public relations campaign makes your brand, business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. Results are ultimately measured by the way our client’s brand has been elevated as a result of our public relations activities. We measure our success through the following: social media impressions/mentions, raising awareness among the target market and press clippings.
In today’s world, social media and 24-hour news cycles make it more important than ever for companies to have a plan in place for managing a crisis. A PR crisis can be anything from a product recall to a public…
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Why Brand Attributes are Important for Your Business If your business was a person, would you be friends with them? Your business is like a person, and your brand is its personality. As a business owner, you want your brand…
Are media relations and public relations interchangeable words that mean the same thing? NOPE! Media relations is actually a branch of public relations that deals with specifically, you guessed it- the media! In a previous article titled “What is Media…
Need An Austin Public Relations Firm Did you know that public relations existed in ancient civilizations, but the first real public relations firm was created just over 100 years ago in the early 1900s? Public Relations is the business of…
If you are in the market for a PR firm in Texas, there are a few things that you should look for. In a world where first impressions are everything and a split-second judgment can make or break a partnership,…
Best Tips for Event Photography Have you ever looked in magazines and online to see stunning photos from events and wondered: 1. How did they get such incredible photos? 2. How did they get their event and company to be…
The goal of most marketing strategies is to reach your intended audience and create brand awareness, foster lasting client relationships, and increase conversions. Often, the best way to accomplish this is to invest in influencer marketing methods that exist in…
The United States and the rest of the world have been living a pandemic lifestyle for over a year now. In just 365 days marketing and public relations strategies have had to be turned upside down and completely revamped to…
As a small business owner, media relations is important to know how to market your business. When you look at marketing as a whole, you will find that it is made up of smaller components like public relations, digital marketing,…