press releases
Crafting Compelling Press Releases: Best Practices for Effective Communication
Crafting compelling press releases means choosing a unique angle, creating a captivating headline, and writing concise content. Use action verbs and questions in your headlines to pique interest. Incorporate relevant quotes and statistics to add credibility. Remember to format your...
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Media Relations
The Power of Media Relations: How to Secure Meaningful Coverage for Your Brand

Have you ever wondered what sets brands apart in the crowded media landscape? The ability to secure meaningful coverage can make or break a brand’s visibility and reputation. Understanding the power of media relations is essential for any organization looking…

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Crisis Managment
Expert PR Crisis Management

In today’s world, social media and 24-hour news cycles make it more important than ever for companies to have a plan in place for managing a crisis. A PR crisis can be anything from a product recall to a public…

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The PR Playbook

Tune in to The PR Playbook Podcast created by The PR Boutique – a podcast we created to educate our followers about the world of Public Relations. #podcast#publicrelations#pr

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Brand Strategy
Why Brand Attributes are Important for Your Business

Why Brand Attributes are Important for Your Business If your business was a person, would you be friends with them?  Your business is like a person, and your brand is its personality.  As a business owner, you want your brand…

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PR crisis management
Media Relations and Public Relations: How They Work Together

Are media relations and public relations interchangeable words that mean the same thing? NOPE!  Media relations is actually a branch of public relations that deals with specifically, you guessed it- the media!  In a previous article titled “What is Media…

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4 Reasons You Need An Austin Public Relations Firm

Need An Austin Public Relations Firm Did you know that public relations existed in ancient civilizations, but the first real public relations firm was created just over 100 years ago in the early 1900s?   Public Relations is the business of…

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5 Things to Look For in a PR Firm in Texas

If you are in the market for a PR firm in Texas, there are a few things that you should look for. In a world where first impressions are everything and a split-second judgment can make or break a partnership,…

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5 Event Photography Tips and Tricks

Best Tips for Event Photography Have you ever looked in magazines and online to see stunning photos from events and wondered: 1. How did they get such incredible photos? 2. How did they get their event and company to be…

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Why Include Influencer Marketing in Your Business?

The goal of most marketing strategies is to reach your intended audience and create brand awareness, foster lasting client relationships, and increase conversions. Often, the best way to accomplish this is to invest in influencer marketing methods that exist in…

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