A strong public relations campaign makes your brand, business, or event genuinely newsworthy — and news coverage is something advertising dollars simply can't buy. As a full-service PR agency serving Houston, Austin, and San Antonio, The PR Boutique turns your story into meaningful media coverage that reaches people in a way that's informative, credible, and impossible to ignore. We've spent 20+ years building the Texas and national media relationships that get our clients seen — and we measure success the way you do: in real impressions, real coverage, and real results.
We're a woman-owned, boutique PR firm, which means senior, hands-on attention on every account and strategy tailored to your goals — never a one-size-fits-all package.
Media Relations — Earned coverage in the outlets your audience trusts, from national features to local spotlights. Our established journalist relationships mean your pitch gets read.
Event Marketing & Event PR — Turn launches, openings, and milestones into momentum and media attention. Learn more about Event Marketing →
Social Media Management — Strategy, content, and engagement that build your brand across every major platform.
Digital Marketing — SEO, paid search, paid social, and retargeting that amplify your earned media and keep your brand in front of the right people.
Community & Influencer Outreach — Build reputation and reach through the right local partnerships and influential voices.
Crisis Communications — Protect what you've built. We help you respond quickly, honestly, and strategically when it matters most.
Event Photography — Professional visual storytelling that gives your brand and your coverage lasting impact.
Optimized Content & Listings Management — Make sure your brand is found, accurate, and compelling everywhere customers look — including AI search.
You have a story. We know how to tell it. Schedule a consultation →
A PR agency earns media coverage and shapes public perception of a brand — through media relations, storytelling, event PR, crisis communications, and reputation management. The PR Boutique is a full-service, woman-owned PR agency serving Houston, Austin, and San Antonio with 20+ years of media relationships.
Full-service PR typically includes media relations, brand and founder storytelling, event marketing, social media management, digital marketing, influencer and community outreach, crisis communications, and content optimization. The PR Boutique delivers all of these under one roof, tailored to each client.
PR pricing varies by scope and goals. The PR Boutique works project-based, on monthly retainer, or per-campaign, so businesses can match the investment to their needs. The best first step is a short consultation to scope the right approach.
A boutique PR firm offers senior, hands-on attention and tailored strategy, where a large agency often assigns junior staff and standardized packages. The PR Boutique pairs boutique-level service with an extensive 20-year media network across Texas and nationwide.
The PR Boutique has offices in Houston, Austin, and San Antonio, and works with clients across Texas and nationwide.
“We couldn’t be happier working with The PR Boutique. The girls make us feel important and we know we are always on their radar. They conduct themselves in a professional manner and are always prepared to share great ideas with us. Their work is thorough and their follow through is always there. We are very pleased with our social media presence and how they’ve grown our following. Plus, they are really fun to work with!”
"I have really enjoyed developing the relationship between the Junior League and The PR Boutique this year. You have been incredibly professional, creative, responsive and engaging. We have made a lot of progress in publicizing all of the great work the Junior League does in the community, and I am proud of what we have accomplished together."
“It's with great delight to recommend the PR Boutique. When I moved to Houston about six years ago, I asked as many people as I could "what would be the best PR agency to hire? " Karen Henry and her team was the common thread that I kept hearing over and over from clients and friends Karen and her team planned, managed and launched our grand opening in 2014 and has done all of our PR since.
I have come to completely trust Karen, her team's advice and counsel. They are exceptionally accessible and responsive. Their wealth of connections has made our expansion and success in Houston a reality.”
“Simply the best! Would you like me to elaborate?"
“It has been a pleasure working with the PR Boutique for the past three years on Market Square Tower. They are always available for whatever we need and up for any “crazy idea” we come up with. We have had a lot to handle with the publicity of our amazing pool and they have always been there to help in any way. I highly recommend them and look forward to our relationship and future with them.”
"In the nine months they’ve represented me, they have featured me in over a dozen magazines, secured appearances on two television shows, found multiple speaking engagements for me, and arranged radio interviews. With every endeavor, the ladies at The PR Boutique make all the arrangements, prepare all the necessary materials, and confirm that I’m ready. They’ve even driven me to the events on occasion!"
“Where do we begin? You ROCK! Thank you so much for being the best partners we could have asked for in planning, coordinating, executing and celebrating Austin and our Weird But True Town of the Year program. We really could not have pulled this off without you!"
“PDQ hired The PR Boutique to open the first PDQ in Texas. They have been an intragal part of our team and continually exceed our expectations with each and every opening. We rely on The PR Boutique team to position PDQ throughout Texas.”
“I have had the pleasure to call The PR Boutique my media experts for more than 15 years. Led by Karen Henry, the entire team understands the Tootsies brand and I have complete trust in their counsel and expertise.”
“I wanted to retain a PR agency for my UK based international energy business that was opening offices in the US and to be headquartered in Texas. I wanted a small but motivated and focused team and had a very specific brief to penetrate both industry publications and local news and to become the spokespeople for our niche nationally. The PR Boutique are perfect. They are pro active, effective and connected, charming to work with and creatively they are always thinking of an angle to increase our coverage. A great team to work with – highly recommended”
“Grand slam to PR Boutique’s coordination of Luxury Marketing Council’s meeting at The BEAUTIFUL Belle Meade at River Oaks last night! Karen, you, Gretchen and your staff did an amazing job. My email box is overflowing with kudos for the event. You are divine to work with-we’re thrilled to have you on the council. Merci!”
“It has been a pleasure working with The PR Boutique over the last year. Your team at The PR Boutique bring a fresh and dynamic approach to our business needs. Accumyn Consulting is committed to the best service and value, and The PR Boutique meets that criteria. Thank you for your help.”
