A solid public relations campaign makes your brand, business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. Results are ultimately measured by the way our client’s brand has been elevated as a result of our public relations activities. We measure our success through the following: social media impressions/mentions, raising awareness among the target market and press clippings.
August has a quiet secret: it’s the most important planning month of the year. While the fall calendar still feels far away, the brands that win Q4 — the product launches, the galas, the influencer campaigns, the holiday pushes —…