3 Trends Affecting PR Messaging in 2021

This year, there are 3 trends affecting PR messaging.  The COVID-19 pandemic has changed the way our world functions in almost every way imaginable. As we approach the one-year mark of social distancing, quarantining, working from home, and digital learning, we’re beginning to realize that many of the changes made to our daily lives …

Internship Reflection: Ruthie Rosser

Public Relations has always been my passion. Throughout the years of preparing myself to start a career in PR, I have completed several internships and held strong leadership positions to explore my interests and build my academic strengths. And with The PR Boutique, I was able to further pursue my passion and build professional …

Instagram Reels 101 – ThePRBoutique.com Austin TX

If you’ve never worked with a PR agency before you may be asking yourself “what do they do?” and “does my business need one?”  Though our skill sets are broad, to sum it up in one sentence, PR agencies promote companies or individuals via editorial coverage. As an agency, our goal is to seek …

PR messaging: adapting during COVID-19 pandemic (July 2020)

As a 21-year-old from the suburbs of New York City, it is safe to say that I am used to handling a fast-paced lifestyle involving multi-tasking on a daily basis. Ever since I was a little girl, I have been obsessed with television – everything about it. I would come home from school every …

Media Training: Do You Need It? – Houston TX

 Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, you may be facing the question, “is it time to hire a publicist?” A publicist can help boost a business in a multitude of areas such as …

How To: Plan a Successful Virtual Event – Austin TX

Got a problem that needs a creative solution? Check out Sticky Wisdom: How to Create a Creative Revolution at Work. Written by the folks at ?WhatIf!, a leading innovation consultancy headquartered in the UK, it’s an easy read that breaks down the barriers to creativity. For those of us that aren’t naturally creative geniuses, …

Crisis Communications During COVID-19 – 2020 – Houston TX

Crisis Communications During Covid:  A PR Professional’s Guide to Attracting Media Attention
One of the most challenging aspects of getting the media’s attention as a PR professional is developing a pitch for your client that is compelling enough to attract the attention of the Houston and Texas media. It’s easy to copy and paste a …

Communications Plan – Why your business needs one (2020)

One of the things I love most about working in public relations is getting to host fabulous events on behalf of clients.

If there is one thing I’ve learned through party planning it’s that a PR girl needs a few key things to pull off a perfect party.

This list includes a great team, a detailed plan, …