Digital Marketing

GOOGLE & BING ADS, PAY PER CLICK (FACEBOOK & INSTAGRAM ADS), RETARGETING ADS, SEO

At The PR Boutique, we understand that digital marketing is a critical component of any successful business strategy. That’s why we offer expert digital marketing services to help our clients reach and engage their target audience, drive traffic to their website, and boost their bottom line.

One of the key digital marketing services we offer is pay-per-click (PPC) advertising on Google, Bing, and Yahoo. Our paid-ad team has the expertise and know-how to build, launch, and optimize Google and Bing Ads campaigns that run on pre-approved budgets set by you. We recommend at least $1,500 per month for a minimum of six months and provide monthly conversion tracking and return-on-investment optimization. Our setup and optimization services include campaign creation, build-out, pixel setup and installation, budget management, and more. We also offer ongoing optimization services to ensure your campaigns are continually refined and optimized for maximum performance.

In addition to PPC advertising, we also offer Facebook and Instagram Ads services to help our clients reach potential customers on the world’s largest social media platforms. Our experts will design the imagery, write the copy, and build your campaigns using strategies proven across years of experience and thousands of campaigns. We recommend at least $1,000-$1,500 per month for a minimum of six months and provide setup and optimization services that include campaign strategy, demographic research, pixel setup and installation, and more. Our ongoing optimization services include custom audience creation, ad set A/B testing, competitor research, and more.

Retargeting ads are another important digital marketing tool that we offer. Unlike typical banner ads, retargeting ads are served to people who have already visited your website or are a contact in your database. Our creative team will build out all the assets needed for the campaign, and we recommend $250-$500 ad spend per campaign.

Search engine optimization (SEO) is another critical component of our digital marketing services. Our team of SEO experts has the knowledge and experience to help our clients boost their search rankings and drive more organic traffic to their website. Whether your goal is dominating local search results for your geographic area or boosting organic search at the national or even global level, we can help.

At The PR Boutique, we believe that digital marketing is not just about driving traffic to your website – it’s about engaging your target audience, building your brand, and driving results. Contact us today to learn more about our digital marketing services and how we can help you achieve your business goals.

Area of Focus

  • 11-20 page websites
  • 20 targeted keywords
  • Two articles per month (500 words each)
  • One hour of website audit repairs
  • 70+ directory listings submission
  • Google Business listing setup
  • Website Audit
  • Competitor research
  • Keyword research
  • Google Analytics setup
  • Google search console setup
  • XML sitemap setup
  • TXT optimization
  • Broken link audit
  • 301 page redirects
  • NAP optimization
  • Fetch and render website in GSC
  • Optimized title togs
  • Optimized meta descriptions
  • Internal linking
  • Outbound linking
  • Optimized image alt tags
  • Optimized image title tags
  • Two 500-word pieces of Content
  • Toxic backlink audit
  • Disavow broken link audit
  • 301 page redirects
  • Monthly progress report