A solid public relations campaign makes your brand, business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. Results are ultimately measured by the way our client’s brand has been elevated as a result of our public relations activities. We measure our success through the following: social media impressions/mentions, raising awareness among the target market and press clippings.
Let’s be straight with you: a press release blasted into a thousand inboxes isn’t media relations. It’s noise. And in a market as loud as Texas, noise gets deleted. Real media relations is something else entirely. It’s knowing the reporter…