A solid public relations campaign makes your brand, business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. Results are ultimately measured by the way our client’s brand has been elevated as a result of our public relations activities. We measure our success through the following: social media impressions/mentions, raising awareness among the target market and press clippings.
The goal of most marketing strategies is to reach your intended audience and create brand awareness, foster lasting client relationships, and increase conversions. Often, the best way to accomplish this is to invest in influencer marketing methods that exist in…
As a small business owner, media relations is important to know how to market your business. When you look at marketing as a whole, you will find that it is made up of smaller components like public relations, digital marketing,…