The goal of most marketing strategies is to reach your intended audience and create brand awareness, foster lasting client relationships, and increase conversions. Often, the best way to accomplish this is to invest in influencer marketing methods that exist in the spaces where your target audience spends most of their time. Given that the global average is 145 minutes spent on social media per day, that certainly seems like a valuable place to start.
A highly successful marketing approach that meets all of these criteria is influencer marketing. Let’s take a look at what exactly influencer marketing is, how it can benefit your business, and what The PR Boutique can do to help.
What is Influencer Marketing?
Influencer Marketing is typically a branch of the social media marketing that showcases products or services by partnering with influencers. These influencers originally were limited to celebrities or well-known faces, but now they are simply individuals who are active on social media, engage with their audience regularly, and whose opinions are well-trusted within the community.
This reputation and prestige carefully curated by the influencer can be extremely successful in swaying the public’s opinion about the brand, product, or service being marketed.
Influencer marketing often relies on knowing your niche and being able to connect with an influencer who resides within that same space. There is the tremendous focus placed on community engagement, and how established influencers are as a reliable source of information for their followers. Not only should influencers have this familiarity with and presence in the specified nook, they also should closely align with your mission and message as a company.
This approach to marketing is founded on a basis of honesty and believability, so choosing to work with an influencer who has the same tone and intentions is essential for the success of your campaign, and your company. Doing so allows the influencer to remain true to themselves and your brand to not sacrifice any values.
Benefits of Influencer Marketing
While traditional marketing efforts can sometimes come across as too sales-forward and pushy, influencer marketing techniques are often viewed as organic and genuine, having the same effect as word-of-mouth marketing. When the audience hears about the solutions you are providing from someone they already know and trust, they are more likely to be inclined to pursue doing business with you. In fact, 71% of consumers are more likely to make a purchase after being referred on social media.
An influencer that can adequately display how much they have benefited from their partnership with your company can be an incredibly valuable asset, driving brand awareness and conversions up tremendously.
How The PR Boutique Can Help
As we always say here at The PR Boutique, people don’t do business with companies; they do business with people. Influencer marketing is a way to foster community engagement more successfully by putting this principle into practice. We help businesses like yours get involved in the community and connected to influencers geared towards whatever niche you exist in. Implementing tried and true marketing strategies, The PR Boutique can assist you in reaching audiences that have been out of your grasp previously.
If you are looking for a new marketing method that will help your business boost your success, you may want to consider giving influencer marketing a try. Get in touch with our Houston PR Firm or our Austin PR Firm to see how we can help you achieve all of your marketing goals today! Have a business that is based in the event-hosting industry, or simply want to host an event for your company? Check out our recent blog: How to Adapt Event Marketing During Covid-19. For any additional questions or concerns, take a look at our frequently asked questions here, or contact us!