A solid public relations campaign makes your brand, business or event newsworthy. News coverage is something that advertising dollars cannot buy, and it reaches people in a way that is informative instead of intrusive. Results are ultimately measured by the way our client’s brand has been elevated as a result of our public relations activities. We measure our success through the following: social media impressions/mentions, raising awareness among the target market and press clippings.
The United States and the rest of the world have been living a pandemic lifestyle for over a year now. In just 365 days marketing and public relations strategies have had to be turned upside down and completely revamped to…
As a small business owner, media relations is important to know how to market your business. When you look at marketing as a whole, you will find that it is made up of smaller components like public relations, digital marketing,…