Abbey Parks is an Account Manager for The PR Boutique’s Austin office, interacting regularly with the firm’s clients and assisting in the daily performance of its public relations initiatives. Her role requires communicating effectively with key client contacts, maintaining a high level of awareness of the firm’s activities on their behalf, and performing detail-oriented project management support.
She has implemented influencer strategy programs for numerous high-profile brands, punching up their social media content by using endorsements and product mentions from niche influencers with dedicated social media followings. Abbey’s primary strengths reside in her passion for media relations, influencer programming, community involvement and event management. Abbey’s favorite aspect of her job is building relationships with
clients. She especially enjoys working with those in the restaurant, hotel and real estate fields.
Dog or Cat: Dog
Best vacation: Summers in Colorado
Salty or sweet: Sweet!