PDQ, which stands for People Dedicated to Quality, is a fast-casual restaurant that specializes in fresh food fast. Known throughout for their hand-breaded chicken tenders, PDQ also produces delicious made-to-order salads, sandwiches, and hand-spun milkshakes. PDQ offers chef-driven recipes and mindful ingredients typically found in a fine casual restaurant with the value, speed, and convenience of the fast food and fast-casual segment. PDQ has 56 restaurants located in eight states and is continuing to grow.
The PR Boutique was retained to develop and implement a strategic public relations campaign to accomplish the following:
The PR Boutique was retained to open PDQ’s two Austin locations and four Houston locations. Virtually unknown in the Texas market, we needed to introduce the brand and restaurants to the general public and their target audience and position PDQ as the premier fast-casual dining restaurant in both Austin and Houston. Through media relations, social marketing, community outreach, event marketing and community positioning, The PR Boutique increased brand awareness while driving traffic to the restaurants and creating long-lasting community partnerships.