CRAVE

CLIENT

CRAVE, an award-winning Houston bakery that utilizes only the freshest ingredients to create handcrafted cupcakes, gourmet coffee and bakeshop treats.

GOALS & OBJECTIVES

• Introduce CRAVE to new audiences and media
• Keep CRAVE top of mind for the media, target audiences and existing clientele
• Grow CRAVE’s brand awareness amongst potential customers
• Secure media placements through strategic pitches

CHALLENGES

CRAVE is widely recognized in Houston for serving delicious cupcakes. As a result, the main challenge for the agency has been delivering a message that CRAVE is more than just cupcakes. The agency has worked to educate consumers about other products CRAVE offers such as their gourmet coffee and bakeshop items.

SUCCESS METRICS

• • The PR Boutique and CRAVE defined media goals and subsequently garnered placements in  some of the following publications:
    • Community Impact
    • Houston Press
    • KHOU-TV CBS 11
    • KIAH-TV CW 39
    • KPRC-TV NBC 2
    • KTRK-TV ABC 13
    • PaperCity Magazine
    • The Woodlands Online
    • Visit Houston
    • West University Moms blog

   

  • Over the past five years, The PR Boutique secured over 100 placements (and counting).
  • The PR Boutique has created and fostered relationships with journalists in an effort to keep CRAVE’s promotions top of
  • In an effort to maximize exposure of CRAVE’s bakeshop items, The PR Boutique has been able to successfully secure segments on Houston’s daytime shows, including two Valentine’s Day segments on KPRC-TV NBC 2’s Houston Life and KHOU-TV CBS 11’s Great Day Houston. As a result of these segments, CRAVE sold-out of the featured bakeshop item ahead of the holiday for the first time ever.
  • The PR Boutique has been pivotal in facilitating media drops and partnerships with local influencers to raise awareness of CRAVE’s promotions across social media through the use of Instagram stories and giveaways.
  • To introduce consumers to CRAVE’s limited-time holiday offerings, The PR Boutique secured numerous media hits, including an in-depth feature of the bakeshop and co-owner Elizabeth Cooper.