CLIENT
regarded as a leader in the acquisition, development and management of Class A multi-family and recreational vehicle (RV) resort properties. Jetstream RV Resorts, developed by CSRP, blends Class A multi-family housing and amenities with RV park convenience.
GOALS & OBJECTIVES
CHALLENGES
CSRP is an expert in Class A multi-family housing. Leveraging CSRP’s reputation, our challenge was to introduce Jetstream RV Resorts with a consistent message: RV Resorts can be used for short- and long- term leases, providing an alternative to renting an apartment, and they offer the same first-class amenities as multi-family housing. Another challenge was to overcome pre-conceived notions of RV parks and introduce Jetstream as a refreshed and luxurious take on the status quo. While there are multiple locations of Jetstream RV Resorts, our work was two-fold: introduce a cohesive Jetstream brand while highlighting the different properties and the various locations and markets they serve.
SUCCESS METRICS