Jetstream RV Resorts: Brand Awareness & Media Success

Date:

March 13, 2018

Client:

Rockefeller

Share Project:

Jetstream

CLIENT

regarded as a leader in the acquisition, development and management of Class A multi-family and recreational vehicle (RV) resort properties. Jetstream RV Resorts, developed by CSRP, blends Class A multi-family housing and amenities with RV park convenience.

GOALS & OBJECTIVES

Introduce Jetstream RV Resorts to new audiences and media.
Keep CSRP and Jetstream RV Resorts top of mind for the media, target audiences and existing clientele.
Grow Jetstream RV Resort’s brand awareness amongst potential clients.
Secure media placements through strategic pitches.

CHALLENGES

CSRP is an expert in Class A multi-family housing. Leveraging CSRP’s reputation, our challenge was to introduce Jetstream RV Resorts with a consistent message: RV Resorts can be used for short- and long- term leases, providing an alternative to renting an apartment, and they offer the same first-class amenities as multi-family housing. Another challenge was to overcome pre-conceived notions of RV parks and introduce Jetstream as a refreshed and luxurious take on the status quo. While there are multiple locations of Jetstream RV Resorts, our work was two-fold: introduce a cohesive Jetstream brand while highlighting the different properties and the various locations and markets they serve.

SUCCESS METRICS

Through the media outreach conducted by The PR Boutique, we garnered placements in the following publications:
1. Bisnow
2. Community Impact
3. ConnectCRE
4. Houston Business Journal
5. Houston Chronicle
6. Houston CityBook
7. Realty News Report
8. REBusiness Online
9. RVBusiness

Articles featuring Jetstream RV Resort cumulatively received an estimated 78,400 views.

The PR Boutique created and fostered relationships with journalists in an effort to keep CSRP’s Jetstream RV Resorts top of mind.

Open Website

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About Jetstream RV Resorts

Jetstream RV Resorts is a pioneering project that redefines the concept of recreational vehicle living by combining luxurious amenities with the convenience of RV parks. This innovative approach targets both short-term and long-term leases, making it a viable alternative to traditional apartment rentals.

Developed by CSRP, Jetstream RV Resorts aims to change the perception of RV parks by showcasing their potential for comfort and luxury. With a focus on high-quality living spaces and community amenities, Jetstream positions itself as a leader in the Class A multi-family and RV resort market.

Our Unique Offerings

Jetstream RV Resorts provides a distinctive blend of amenities that cater to the modern lifestyle of RV residents. These offerings include spacious sites, high-end facilities, and a vibrant community atmosphere, ensuring that every stay is enjoyable and fulfilling.

In addition to traditional RV park features, Jetstream integrates elements typically found in multi-family housing, such as fitness centers, social areas, and organized community events. This combination enhances the living experience, attracting a diverse clientele looking for both comfort and community.

Media Success and Brand Visibility

Jetstream RV Resorts has successfully leveraged media relations to enhance brand visibility and awareness. By securing placements in prominent publications, the brand has effectively communicated its unique value proposition to a broader audience.

Community Engagement Initiatives

Community involvement is a cornerstone of Jetstream RV Resorts’ operational philosophy. The brand actively engages with local communities through events and partnerships, promoting a sense of belonging among residents and neighbors alike.

Through influencer programming and social media campaigns, Jetstream encourages participation in local events, enhancing its reputation as a community-focused brand. This commitment to community engagement not only supports local initiatives but also enriches the living experience for residents at Jetstream RV Resorts.