The Briscoe Museum: PR by The PR Boutique

The Briscoe Western Art Museum entrance featuring prominent banners, lush trees, and a pedestrian walking along Market Street.

Date:

March 13, 2018

Client:

DSAthemes.Ltd

Share Project:

The Briscoe Museum

CLIENT

The Briscoe Museum offers an extensive collection of art, annual programming, community events, internationally recognized artists, and exhibits that are centered on the preservation, interpretation, history, and culture of the American West. The Briscoe Museum hired The PR Boutique to expand brand awareness and garner local media coverage.

GOALS & OBJECTIVES

Introduce the Briscoe Western Art Museum and its events and programming to the San Antonio public and media
Secure media placements through strategic pitches
Generate awareness through promotion of events and programming
Engage the community of San Antonio through Museum programming and events

CHALLENGES

Although a prominent museum and tourist destination, the Briscoe Western Art Museum has only been open to the public for three years and is competing with local, well-established art, science, and children’s museums that have been a part of the San Antonio community for over thirty years.

SUCCESS METRICS

- The PR Boutique generated a buzz throughout Downtown San Antonio by curating creative media drops and sending a detailed press kit showcasing the annual Briscoe Museum Pony Express Love Letters event. This year’s event was the most successful to date, with over 500 museum-goers creating letters to send to their loved ones in Downtown San Antonio and across the state of Texas.
- Along with boosting brand awareness for the Briscoe Museum’s current Western art collection, The PR Boutique promoted the Briscoe Western Art Museum’s annual Night of Artists Art Sale and Exhibition by distributing a detailed press kit, media advisories, and invitations to key media to boost attendance and ticket sales. The Museum’s annual fundraising event was it’s most successful yet. TIckets sold out in advance and the Museum raised over $1.2 million during the first weekend of the exhibition.

In order to kick off a media blitz surrounding the Briscoe Museum’s annual National Day of the Cowboy event, The PR Boutique distributed a detailed press kit showcasing performers, vendors, and activities. Story ideas highlighting the family-friendly activities and event details were distributed and featured on local broadcast, news, and television media outlets.

As a result of The PR Boutique’s media outreach, many features have been secured. Below is a sampling.

My San Antonio, February 1, 2017
Send Your Sweetie A Love Letter

Kens-5, February 14, 2017
Handcrafted Love Letter

Spectrum News San Antonio, January 31, 2017
Send a Note This Valentine’s

KLRN, May 2, 2017
Billy Schenck headlines Briscoe Museum

San Antonio Magazine, March 31, 2017
2017 Night of Artists

La Presna, March 26, 2017
The Briscoe Western Art Museum Presents ‘Night of Artists’

KSAT- SA Live, July 21, 2017
Weekend Fun

Texas Public Radio, July 20, 2017
Cowboy Day

San Antonio Current, July 20, 2017
The Briscoe Celebrates National Day of the Cowboy

Open Website

Strategic PR Approach

The PR Boutique employed a multifaceted strategy to enhance the visibility of the Briscoe Western Art Museum. This included targeted media outreach, engaging storytelling, and leveraging relationships with local influencers to create buzz around the museum's events and exhibits.

By identifying key media outlets and crafting tailored pitches, the agency was able to secure significant media placements that highlighted the museum's unique offerings. This strategic approach not only increased awareness but also positioned the museum as a vital cultural hub in San Antonio.

Community Engagement Initiatives

Community engagement was a cornerstone of the PR campaign for the Briscoe Western Art Museum. The PR Boutique focused on creating events that resonated with the local community, fostering a sense of ownership and pride in the museum's offerings.

Initiatives such as workshops, artist talks, and community days were implemented to encourage participation and interaction. These events not only attracted visitors but also helped build lasting relationships between the museum and the San Antonio community.

Media Coverage Highlights

The campaign's success is reflected in the extensive media coverage generated for the Briscoe Western Art Museum. Notable publications and local news outlets featured the museum's events, significantly increasing its visibility among potential visitors.

For instance, articles in San Antonio Magazine and segments on local news channels showcased the museum's unique exhibits and events, resulting in a marked increase in attendance and community interest. This media exposure played a crucial role in establishing the museum's reputation in the region.

Future PR Strategies

Looking ahead, the PR Boutique plans to build on the successes of the initial campaign by introducing innovative strategies that align with the evolving interests of the community and media landscape. This includes enhancing digital marketing efforts and exploring partnerships with local businesses.

By continuously adapting to the changing dynamics of public relations and audience engagement, the agency aims to sustain and amplify the Briscoe Museum's presence in San Antonio, ensuring it remains a prominent destination for art and culture enthusiasts.