Brand Strategy
Why Brand Attributes are Important for Your Business

Why Brand Attributes are Important for Your Business If your business was a person, would you be friends with them?  Your business is like a person, and your brand is its personality.  As a business owner, you want your brand…

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Media Relations and Public Relations: How They Work Together

Are media relations and public relations interchangeable words that mean the same thing? NOPE!  Media relations is actually a branch of public relations that deals with specifically, you guessed it- the media!  In a previous article titled “What is Media…

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4 Reasons You Need An Austin Public Relations Firm

Need An Austin Public Relations Firm Did you know that public relations existed in ancient civilizations, but the first real public relations firm was created just over 100 years ago in the early 1900s?   Public Relations is the business of…

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5 Things to Look For in a PR Firm in Texas

If you are in the market for a PR firm in Texas, there are a few things that you should look for. In a world where first impressions are everything and a split-second judgment can make or break a partnership,…

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What Is the Role of social media in 2022?

The United States and the rest of the world have been living a pandemic lifestyle for over a year now. In just 365 days marketing and public relations strategies have had to be turned upside down and completely revamped to…

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What is Media Relations?

As a small business owner, media relations is important to know how to market your business. When you look at marketing as a whole, you will find that it is made up of smaller components like public relations, digital marketing,…

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