Patrinely

CLIENT

Patrinely is a Houston-based, national real estate firm with a proven track record specializing in investment, development and management of large scale, Class A commercial office, multifamily, industrial, and data centers.

GOALS & OBJECTIVES

• Position Patrinely as the premier, vertically integrated real estate company in the United States, setting the stage for strategic business and equity partnerships
• Refine Patrinely’s message
• Target relevant local, regional and national media with news and information
• Promote Patrinely through personalized pitches to relevant media
• Drive traffic to Patrinely’s website through media placements

CHALLENGES

Patrinely is excellent at what it does and has a highly regarded reputation within client, competitor and industry circles. With humble tenacity, Patrinely was in a prime position  to amplify that messaging on a regional and national scale when it retained The PR Boutique services. As a result, the initial challenge for the agency was to draft and deliver a concise message that defines Patrinely’s success without boasting about it. The agency has worked swiftly and subtly to introduce its projects to the media and position spokespeople as  thought leaders.

SUCCESS METRICS

• The PR Boutique and Patrinely defined media goals and subsequently garnered placements in  some of the following publications:
  • Austin Business Journal
  • Bellevue Reporter
  • BisNow
  • Commercial Real Estate Direct
  • D Magazine
  • Denver Business Journal
  • The Denver Post
  • Globe
  • Houston Business Journal
  • Houston Chronicle
  • Puget Sound Business Journal
  • Real Estate Business Online
  • Real Estate Weekly
  • South Florida Business Journal
  • Utah Business
  • Wall Street Journal

• Over the past six years, The PR Boutique secured over 300 placements (and counting) along with a deskside interview with a Wall Street Journal reporter covering the property report
• The PR Boutique created and fostered relationships with journalists in an effort to keep Patrinely’s projects and principal spokespersons top of