Best PR Firms – San Antonio – ThePRBoutique.com Austin TX

In Public Relations we are constantly required to come up with creative ideas for our clients. It’s part of the thrill of working in PR. However, generating ideas is not limited to the creative professions. It applies to entrepreneurs and business people in even the banalest professions. So we thought we’d share with you …

The Importance of Influencers (PR Professional’s Advice)

After a year as an intern and more than two years as an account executive, Angela Cordova was recently promoted to Senior Account Executive. She is a native Houstonian bringing a strong communications background to The PR Boutique with experience in event planning and marketing prior to joining the team. Working primarily with restaurants …

Social Media Marketing & PR Firms – Houston TX

PR comes in all shapes and sizes and should never be approached as “One Firm Fits All”. For example, a small business that’s just getting started does not require the same man-power a statewide franchise requires. As a business grows so does the need and priority for media relations. At the outset, social media …

Top PR Firm – ThePRBoutique.com Houston TX

If you’ve never worked with a PR team before, it can be tricky to know what to look for or how to get started. We’ve gathered some key elements to keep an eye out for when choosing a  top PR firm for your business.

Past Experience

If you work in a niche field, you may …

Advertising vs. Public Relations (Explained) – Austin TX

So what’s the difference between public relations and advertising?

The two industries are different even though they’re commonly confused as being the same. Advertising can employ over the top techniques to get attention, while successful PR campaigns require more restraint. Here are some clear differences:

• Public Relations is a field concerned with creating good will …

The PR Boutique Celebrates 15 Years with Client Roster Wins

Crisis Communication Described
An effective crisis communications plan is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. It can take a simple tweet or a national health crisis to in essence shut a business down and cause fear for its employees which can ultimately damage a …

Why Hire a PR Firm to Plan an Event? – Houston TX

As a business or public figure, community involvement is important for maintaining your presence and increasing brand recognition. There are several ways to boost your community involvement, but it is important to consider events and opportunities that are relevant to your target demographic and will make the most sense for your business’ growth. Below …

Angela Cordova promoted to Senior Accounts Manager

Regardless of how established your company or brand is, getting the word out about a project breaking ground is always important. This is a great opportunity to let the community know about your presence and begin to build the hype of what is to come. And although these types of events will typically gain …

College Students and Public Relations [Tips on Preparing for a Career in PR]

Goals are an essential component of PR. Goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image. However, goals are only as good as the strategies behind them. The strategies implemented should be clear and focused. To that end, we offer 5 actionable ways to …

Are PR Firms Worth The Money? – ThePRBoutique.com Houston TX

Giving back to the community can seem time consuming and cost inefficient for a business. But have you ever considered that it could bolster your company and create new connections.  Here are a couple of reasons why your business could stand to benefit from becoming BFF with a non-profit organization.

1)   Connections

By creating close …