This year, there are 3 trends affecting PR messaging. The COVID-19 pandemic has changed the way our world functions in almost every way imaginable. As we approach the one-year mark of social distancing, quarantining, working from home, and digital learning, we’re beginning to realize that many of the changes made to our daily lives …
Most publicists will tell you that they hate math. Math, science, formulas: these things make them cringe. Rather, we are communicators, innovators, relationship-experts and artists. We are the right brain to your left.
But, there is a certain kind of science that allows us to shine – the science behind each successful media pitch. There …
If your brand has a social media presence, you understand the importance of staying on top of the latest trends. Earlier this month, Instagram launched Reels, a new way to create fun and engaging content from Instagram Stories. Similar to Tik Tok, users can create 15-second videos that will live in the new Reels. …
This summer, our love of travel, food, fashion, and adventure got us away from our Houston and Austin desks and off to some amazing locales! Check out where The PR Boutique ladies vacationed to unwind, recharge and get our creative juices flowing.
Emily – Na Pali Coast, Kauai, Hawaii
Favorite part of your trip: Hiking in the Nā Pali Coast State Park to a waterfall and swimming with sea turtles on Poipu Beach.
Next vacation spot you will visit: Las Vegas
Gretchen – Kalahari Desert Africa
Favorite part of your trip: Camping under the starts in the center of the Kalahari Desert Salt Pans
Next vacation spot you will visit: Utah with my husband and step sons
Kendall – Santa Barbara, California
Favorite part of your trip: Riding bikes along the coast and keeping my head on a swivel for celeb sightings, even though I had no luck!
Next vacation spot you will visit: The Dominican Republic for a destination wedding/family vacation!
Laura – New York City, New York
Favorite part of your trip: Seeing New York for the first time and walking the High Line!
Next vacation spot you will visit: The Park family has had a South Africa trip in the works for about 10 years now. I’m going to take a cue from Gretchen and see if I can get this African Safari to finally happen!
Karen – Rape Seed Field – Lower Slaughter, Cotswold’s, England
Favorite part of your trip: Not being on a timetable and enjoying time with my husband
Next vacation spot you will visit: A trip to Marfa, TX and then back to the Cotswolds! So much more to see.
Regardless of whether your business is just getting off the ground or has been around for years, it’s always important to be active and recognized within your community. Our team of experts at The PR Boutique can help you navigate the many community outreach opportunities available in your city and keep your name in …
Hiring a PR firm for your business or brand can seem daunting. You’ve worked incredibly hard to craft your brand and it can be scary to pass the reins over to a PR team. Before taking the plunge and securing that monthly retainer, make sure that you and your business are ready. Below are …
Many companies and individuals reach a point in their career when they are ready to pull the trigger and hire a publicist. How does one know when it is the right time? The following three exercises can help you determine if you are ready to hire a publicist.
You Have News To Report: Ask yourself …
The Houston office of The PR Boutique is proud to announce, Angela Cordova has been promoted to Senior Director of Accounts.
Angela started her career at The PR Boutique as an intern while attending the University of Houston and was hired in 2016 as a Junior Account executive.
A native Houstonian, Angela brings a strong communications …
Social media is a powerful marketing tool, that with a little practice, can easily be mastered to launch your brand into the world’s view. With so many platforms and strategy options, it can difficult to navigate the waters of social media alone. We’ve gathered what we think are three key elements when tackling social …
In Public Relations we are constantly required to come up with creative ideas for our clients. It’s part of the thrill of working in PR. However, generating ideas is not limited to the creative professions. It applies to entrepreneurs and business people in even the banalest professions. So we thought we’d share with you …