What Is the Role of Social Media in 2021?

What is the Role of Social Media Today?

 

The United States and the rest of the world have been living a pandemic lifestyle for over a year now. In just 365 days marketing and public relations strategies have had to be turned upside down and completely revamped to help businesses stay relevant when the world …

What is Media Relations?

What Is Media Relations?
As a small business owner, media relations is important to know how to market your business. When you look at marketing as a whole, you will find that it is made up of smaller components like public relations, digital marketing, media relations, branding, advertising, social media management, and more. 

 

Understanding how all …

What is Effective Brand Management?

What is Brand Management?
PR Boutique

Close your eyes and imagine the most popular brands that come to mind. Apple, Nike, Starbucks, Coca-Cola, Google. Those brands are not just associated with one product, but a culture. Apple has a tremendously loyal following. Coca-Cola is known for its advertising and promotion of sharing and coming together. …

3 Trends Affecting PR Messaging in 2021

This year, there are 3 trends affecting PR messaging.  The COVID-19 pandemic has changed the way our world functions in almost every way imaginable. As we approach the one-year mark of social distancing, quarantining, working from home, and digital learning, we’re beginning to realize that many of the changes made to our daily lives …

Internship Reflection: Ruthie Rosser

Public Relations has always been my passion. Throughout the years of preparing myself to start a career in PR, I have completed several internships and held strong leadership positions to explore my interests and build my academic strengths. And with The PR Boutique, I was able to further pursue my passion and build professional …

Instagram Reels 101 – ThePRBoutique.com Austin TX

If you’ve never worked with a PR agency before you may be asking yourself “what do they do?” and “does my business need one?”  Though our skill sets are broad, to sum it up in one sentence, PR agencies promote companies or individuals via editorial coverage. As an agency, our goal is to seek …

Media Training: Do You Need It? – Houston TX

 Whether you are a new business seeking to boost brand awareness and generate buzz or a company that needs to take a campaign to the next level, you may be facing the question, “is it time to hire a publicist?” A publicist can help boost a business in a multitude of areas such as …

How To: Plan a Successful Virtual Event – Austin TX

Got a problem that needs a creative solution? Check out Sticky Wisdom: How to Create a Creative Revolution at Work. Written by the folks at ?WhatIf!, a leading innovation consultancy headquartered in the UK, it’s an easy read that breaks down the barriers to creativity. For those of us that aren’t naturally creative geniuses, …

Communications Plan – Why your business needs one (2020)

One of the things I love most about working in public relations is getting to host fabulous events on behalf of clients.

If there is one thing I’ve learned through party planning it’s that a PR girl needs a few key things to pull off a perfect party.

This list includes a great team, a detailed plan, …