Entries by Bev Lynch
influencer marketing

Why Include Influencer Marketing in Your Business?

Why Include Influencer Marketing in Your Business?

The goal of most marketing strategies is to reach your intended audience and create brand awareness, foster lasting client relationships, and increase conversions. Often, the best way to accomplish this is to invest in marketing methods that exist in the spaces where your target audience spends most of …

event marketing

How to Adapt Event Marketing During Covid-19

How to Adapt Event Marketing During Covid-19

Summer is coming, COVID-19 restrictions are being softened and people are venturing out into the world after over a year of spending time indoors and isolated from the world. 

For businesses that thrive off of their events, this hit HARD. The world was stopped and there were no parties, …