THE PR BOUTIQUE 3000 Weslayan, Suite 280 Houston, TX 77027 Telephone 713-599-1271 Fax 713-599-1281 info@theprboutique.com The PR Boutique is a houston public relations firm owned and operated by Karen Henry and Gretchen Ferguson. Why You Need the PR Boutique! The PR Boutique will create, elevate and enhance your company or your image through a reliable third party advocate. Media relations, community development and strategic event marketing, all elements of public relations, build on one another, ultimately producing a cumulative effect. An effective public relations plan comprised of integrated media, community affairs and events will create stories, features, and key information touting your services and contributions to the community. Positive media exposure and recognition among important business organizations and community members will help you and your company gain needed exposure and reach key audiences. The PR Boutique has notable relationships with media, community, social and business leaders. Journalists trust our firm and rely on The PR Boutique for story ideas and new leads. About Us The PR Boutique is a full-service public relations agency specializing in business, entertainment, fashion, real estate, healthcare, restaurant and hospitality, retail and non-profit. The PR Boutique offers clients a fresh alternative to public relations employing advanced public relations strategies and services. Owners Karen Henry and Gretchen Ferguson have deep roots in the public relations arena launching many successful public relations campaigns on a local, regional and national level. With decades of public relations experience between them, Ferguson and Henry work to provide a larger business network for their clients. Distinctive skills help the agency?s clients gain community and media support resulting in measurable business benefits. Scope of projects includes planning a comprehensive media strategy, developing unique themes and blueprints for special events and composing creative community enhancement programs. Because The PR Boutique is a mid-sized agency, associates interact with clients on a one-on-one basis. The PR Boutique has established strong and long-lasting relationships with key local, regional and national media outlets. More importantly, these relationships have helped to maintain a prominent image for clients who are looking to increase the likeness of their business. Chances are, there is something newsworthy about your business. The PR Boutique will help you discover it, and make a difference with your name. CLIENT EXPERIENCE AMERICAN HEART ASSOCIATION The American Heart Association is a national voluntary health agency whose mission is: "Building healthier lives, free of cardiovascular diseases and stroke."The organization’s mission is to reduce disability and death from cardiovascular diseases and stroke. That single purpose drives all we do. AMSCHWAND SARCOMA CANCER FOUNDATION The loss of his mother, Kathryn, to sarcoma, in addition to his own eighteen-month battle with the disease, led Tom Amschwand to establish the Amschwand Sarcoma Cancer Foundation. Tom founded ASCF with the purpose of educating the public about sarcoma, supporting those with the disease, and encouraging sarcoma-specific research. It was his dream that the foundation might be able to provide real hope and support to other sarcoma patients and their families. Armandos Armandos is the local legendary Mexican bistro, originally established in 1978, that boasts the silkiest queso blanco wrapped in a paper-thin flour tortilla covered in a warm mildly spicy sauce; fantastic creamy chicken enchiladas, chicken and beef fajitas and tacos, grilled beef filet, Armando’s cut - all served with his famous refried beans and savory rice. Reviving his eponymous restaurant in his elegantly modern style, Armando Palacios reopened his Mexican bistro in a new Houston hot spot nestled in the heart of River Oaks. Blue Kangaroo Blue Kangaroo charming sterling silver bracelets and toggle clasps are just the beginning of the charismatic pieces that include everything from Chanel beads to handmade one-of-a-kinds. Each design is a kaleidoscope of thoughtfully collected materials found in markets and antique stores around the world. Vintage beads of crystal, Lucite and glass capture the feeling of a bygone era. Charms and handmade trinkets adorn the bracelets, capturing history, place or whim in three dimensions. Boys and Girls Harbor The Mission of Boys & Girls Harbor is to provide healthy, comprehensive care for children and families in crisis. For children experiencing family hardship, neglect, abandonment or abuse, the Harbor provides a family environment in a home setting. Through its programs, the Harbor strives to help children learn to overcome self-destructive patterns, break cycles of abuse, develop social skills, learn responsibility, and work towards becoming healthy, happy, and productive members of society. Buffalo Bayou Partnership The Buffalo Bayou Partnership is a non-profit organization that oversees Buffalo Bayou improvements. The Partnership coordinates the integration of major amenities intothe Bayou greenbelt and seeks a way to increase community involvement through pedestrian, boating and biking ameniies. Casa de Novia Casa de Novia is Houston's fashion forward bridal boutique. Exclusive couture gowns range in style from tastefully modern to classically feminine. The boutique offers cosmopolitan brides of discriminating taste the most fashionable alternative in bridal couture. Catherine Badger Interiors Catherine Badger, owner of Catherine Badger Interiors, is known for creating classic design spaces while introducing the unexpected. With more than 19 years experience in interior design, Catherine Badger fashions inspired, elegant interiors within the home or office. Chipotle Named after the toasted, smoked jalapeno pepper and pronounced Chi-POAT-lay, the restaurant offers a combination of gourmet-quality food created by a classically trained chef; an award-winning interior look; and friendly, efficient service that enables customers to "customize" their burritos - all set to a backdrop of eclectic music. In 1993, owner Steve Ells launched his fast-food gourmet in Denver, Colorado and has since developed a cult-like following. Customers begin lining up for Chipotle's locally famous 20-ounce burritos when the restaurant opens its doors at 11:00 a.m. Crescent Houston Center is a major mixed-use urban real estate development in the heart of Houston's dynamic central business district (CBD). Owned and managed by Crescent Property Services, Inc., the multi-block complex has been artfully developed according to classic design principles as an exciting city for people. Flower Foundation The Flower Foundation is the non-profit organization passionate about sharing the beauty and healing power of flowers with those in our community who need it most. It targets those whose spirits need lifting, and who rarely receive such a gesture of compassion and cheer, particularly our elderly, and those in hospice or long-term care. The foundation also gives to those in counseling or suffering from abuse. Fogo de Chao As you walk through the limestone entry of Fogo de Chao, Houston's premier location for traditional Churrascaria-style cuisine, you are pleasantly greeted by the scent of roasting meat drifting from the glass-encased open-pit smoker in the lobby. Boasting a gigantic rotisserie skewer, the featured meat slowly spins in the marinade of its aroma. This showcase represents the pulse of the restaurant's history as a true Brazilian eatery. Fogo de Chao boasts several formally trained Gauchos who gracefully make their way through the restaurant, while handling individual skewers of meat cooked precisely in ways of a true Southern Brazil churrascaria. Granduca Italian-born, Houston-based developer, Giorgio Borlenghi, re-created the privilege and ambience of an Italian palace with Houston’s newest luxury residential hotel, Granduca or “Grand Duke.” Ranging in size up to three bedroom suites, and offered by the day, week, month, or year, all residences come fully-furnished and include separate living and dining areas, full-service kitchens, spacious baths, and walk-in closets. Along with the upscale touches of home come the amenities of a five-star hotel, including a pool, library, lounge, and fitness center. Guide Company Films Guide Company Films is Los Angeles-based production company that created The Keeper, the first American film produced almost entirely in Uzbekistan, once the heart of ancient Persia. This independent film has an international cast including Rade Sherbedgia (star of run Lola Run), Diane Baker, C.Thomas Howell, and Academy Award-winning actress Vanessa Redgrave. This historical epic tells the story of a boy living in Houston, TX who uncovers a personal connection to the great Omar Khayyam, the 11th century mathematician, astronomer, and poet of the famous Rubaiyat. During his voyage, "the keeper" encounters a woman who helps him understand the importance of keeping Khayyam's poetry alive. With multiple scenes filmed throughout Houston, The Keeper reminds us to embrace our own cultures and traditions and to pass them from generation to generation. Heidi Schulze Heidi Schulze is a nationally acclaimed makeup artist and founder and creator of Heidi Schulze Makeup Brushes. Schulze has more than 20 years of industry experience and has built a reputation with her film and television make procedures. She is often sought after to work on location for motion pictures, television commercials and celebrity photography sessions. Highland Village Since 1951, Highland Village has been the preferred shopping destination for Houstonians. Its perfect location, between the fashionable River Oaks residential neighborhood and the Galleria, has made Highland Village easily accessible for shopping and dining. Boasting such fine nationally known stores as P. F. Chang’s, Williams-Sonoma, Pottery Barn, Restoration Hardware, and Crate & Barrel, this palm-tree lined center also houses Houston-based, Tootsies and Michael Kemper Salon as well as Escalante Mexican restaurant. Hotze Health & Wellness Center Dr. Steven Hotze, founder of The Hotze Health and Wellness Center, is leading a wellness revolution that advances a new model of healthcare. Unlike contemporary medical approaches which treat individual symptoms with familiar "anti" drugs, such as antibiotics, antihistamines and antidepressants, The Hotze Health and Wellness Center addresses the underlying causes of poor health and implements Dr. Hotze’s breakthrough medical approach, which nourishes and revitalizes the body's biochemistry naturally. Houston Center for Contemporary Craft Located in the museum district, Houston Center or the Contemporary Craft is the organization founded to advance education about the process, product and history of craft. The Craft Center's major emphasis is on objects of art made primarily of fiber, metal, glass, clay and wood. Houston Center for Contemporary Craft provides exhibition, retail and studio spaces to support the work of local and national artists and to serve as a resource for artists, educators and the community at large. Keels & Wheels Concours D' Elegance Keels & Wheels Concours d'Elegance is the premier classic car and wooden boat show. The annual event showcases a range of cars and boats including a vintage Rolls Royce, Corvette, Ferrari, Chris Craft and many other classic car and boat examples. The event benefits The Boys and Girls Harbor and Boys & Girls Club of Greater Houston. La Vista La Vista restaurant located in Houston’s Tanglewood and Memorial area is Houston’s best-kept secret. This neighborhood favorite, established in 1998, introduces chef/owner Greg Gordon’s fusion of Italian, American, Spanish and South Western cuisine, a combination Gordon calls value comfort food. La Vista’s menu at both locations serves flavorful favorites such as Penne Primavera, Chicken Capellini, Center-cut Pork Chop, Cinnamon Coffee Cumin Crusted Pork Tenderloin and “out of this world” hand-tossed pizza made to order. Latigo Café Staying true to Texas tradition, Latigo Café in Bellville, TX, provides home grown specialties combined with the superb quality found in a small town, making Chef Doug Atkinson’s “Lone Star Cuisine” a favorite among local farmers, ranchers and visitors alike. Chef Atkinson prides himself in providing patrons with the quality and taste of traditional Texas cuisine fused with enticing flavors your taste buds can’t ignore. The freshest fruits, vegetables and prime-cut steaks, pork and beef grown and raised by local farmers and ranchers are the anchors to Chef Atkinson’s signature creations. Atkinson’s award winning “Lone Star Cuisine” features favorites such as the hearty Hen House Salad, the yearnin Yard Bird Sandwich, amazing Armadillo Eggs, the wicked Voodoo Chicken Wings and the savory Molasses Glazed Quail all in a fun, casual and inviting atmosphere suitable for the entire family. Menus change seasonally. LSMID Established in 1999, Laura S. Mitchell concentrates mainly on residential design with projects known for their clean lines, sophisticated style and timeless rooms. Projects reflect graceful spaces with a touch of spontaneity - the melding of modern and traditional elements that achieve the perfect balance. Michael Kemper Salon and Day Spa Michael Kemper Salon and Day Spa is Houston's stylishly sophisticated salon located in Highland Village. Upon stepping foot into the high-energy, eclectic salon, clients are quickly greeted by the "Kemper Family" - a team of highly talented hair stylists and body specialists. Michael often can be found greeting clients from chair-to-chair while overseeing the "Family" of more than 25. Muse Muse is an upscale Houston boutique located in The Centre at River Oaks. Along with exclusive designers from New York and Los Angeles, this whimsical and exclusive boutique offers women’s clothing, accessories, jewelry and handbags as well as a selection of unique home products and gift items. New Regional Planning New Regional Planning is a leading full-service commercial real estate brokerage and strategy firm that offers clients a variety of services ranging from experienced seller / buyer representation for land acquisitions; efficient real estate leasing; confidential tenant representation services for local, regional and national clients; and much more. New Regional Planning also offers investment services, real estate investment analysis, market research, build-to-suit search, site selection, negotiation representation. Nick-N-Willy's Nick-N-Willy's takes pride in their custom take and bake pizzas and stands true to customer claims that it is "an incredible taste experience". Their award-winning pizzas feature the highest quality ingredients and toppings. The pizza dough includes 100% pure olive oil and is made from scratch daily, cut, kneaded and hand-tossed right in the store. Nick-N-Willy's pizza sets a standard for freshness and taste that is unsurpassed, while offering new conveniences and experiences for customers who "bake it themselves" on their own schedule. The Oceanaire Seafood Room The Oceanaire Seafood Room is reminiscent of a sleek 1930's ocean liner, yet as relaxed as a dinner on the shore. The Oceanaire provides the perfect setting to enjoy Ultra-Fresh seafood, flown in daily from around the world. Sip a Sidecar in the lounge, sidle up to the oyster bar, or kick back in a horseshoe booth before diving into a sea of ultra-fresh fish, including steak-cut Alaskan halibut, seasonal favorites like fresh Copper River salmon or hard-to-find delicacies like true Dover sole or bluefin tuna. The daily-printed menu guides diners while a wine list as deep as the sea seduces oenophiles. The world's freshest seafood awaits you at the Oceanaire. RA Sushi RA Sushi Bar Restaurant, located in Highland Village, approaches sushi with a chic vibrancy that is never overdone. The music is hip, the mood is upbeat and the atmosphere is as stimulating as a big bite of wasabi. With fish and fun on the brain, RA is the perfect place to cut loose with friends, toss back a few and enjoy the best sushi the ocean has to offer. Whatever your mood "adventurous, sensuous, of gluttonous," RA blends the perfect mix of sushi, Japanese-fusion specialties, salads, sweets and more. Strip House Strip House arrived in Houston in November 2004 bringing Peter and Penny Glazier's New York restaurant concept and the most decadent menu to Texas. Indulge in some of the best-cut steaks in the city while dining among glamorous photos adorning the luscious red walls of the restaurant. The architectural visionary behind The Glazier Group's Strip House is David Rockwell who plays on the double-entendre inherent in the name. The luscious, all-red interior adorned with rich, luxurious materials including silk, velvet, leather and trim is enhanced with seductive, rosy lighting and the walls are adorned with photos of vintage burlesque stars. Symposium Featuring His Holiness The Dalia Lama His Holiness The Dalai Lama, head of state and spiritual leader of the Tibetan people comes to Houston to appear, educate and offer a model of the connection between spiritualism and science. The symposium, "Spiritualism and Science In A Modern World", brings together great minds in science and spirituality to demonstrate that paradigm. Notable speakers include: The Dalai Lama, Goldie Hawn, and Robert Thurman. The event chairman is Dr. Gail Gross, avid philanthropist and charitable fundraiser. The Stehlin Foundation The Stehlin Foundation for Cancer Research was established by surgical oncologist, Dr. John S. Stehlin, in 1969 with a specific and urgent mission: to find and develop the most effective treatments for the patient suffering from cancer today in the shortest period of time. Timeless Benefits Timeless Benefits Medical Spa is the medically licensed facility that offers the BEST in Age Management, Body Sculpting and Skin Rejuvenation. timeless Benefits offers a complete regimen of treatments and products to enhance a youthful look. Aging prevention, reversal and maintenance procedures and products include: complexion analysis, skin revitalization and tightening, acne and rosacea removal, injectibles, cellulite reduction, hair removal, vein treatments, pharmaceutical cosmetics, tonics and teas. Tootsies Tootsies customers know when to go when looking for the latest in women's fashions. Whether denim, cocktail or couture, owner Mickey Rosmarin is abreast of all current designer and boutique collections which makes his store in Highland Village the one-stop-shop for women's clothing, shoes and accessories. Boasting such designers as Roberto Cavalli, Andrew Gn, Dolce & Gabbana and Tracy Reese, Tootsies brings upscale fashion trends to the heart of Houston. Trees For Houston Trees For Houston is the volunteer non-profit 501(c)(3) organization in Houston, TX dedicated to the orderly planting of street trees along Houston's major arterial streets and freeways. Since the organization's incorporation in 1983, they have been responsible for the planting and monitoring of more than 178,000 street trees and seedlings in the Houston area. Turnberry Associates Founded in 1967, Turnberry Associates is one of the country'sleading full-service real estate development firms. Under the leadership of Jeffrey Soffer, the company has to its credit the development of more than $5 billion in commercial and residential property. This includes approximately 20 million square feet of retail space, more than 5,000 luxury apartments and condominium units, 1.5 million square feet of class-A office space and in excess of 1,640 hotel and resort rooms. Valobra Atelier From Royal Street to Highland Village, Valobra Jewelry and Antiques brings their exquisite creations to Houston. Valobra offers the crème de la crème of original jewelry designs created by the Valobra family, along with a rare ensemble of very fine Estate Jewels and the beautiful Buccellati jewelry collection. Founded in Torino, Italy in 1905, the Valobra Atelier soon became the place where Italian nobility found the most extraordinary gems and jewelry creations. Their quest for perfection in the execution of jewelry designs earned the Valobra firm the honor of becoming the supplier to the Italian Royal Family. Village Kids Children's Boutique Kid's fashions are just a hop, skip and a jump away at this Rice Village children's boutique. Your child will be the "hippest kid" throughout their childhood years if they sport the latest fashions available at Hopskotch. Not only will you be satisfied with the selections at this boutique, your child will be grinning from ear to ear from the exciting selection of toys that stock the shelves. Ward & Ames Ward & Ames is a national Event Management Company with offices in Houston, Texas and Washington, D.C. From logo design and creative concept development to complete organization and total logistical support, the talented, plans and directs innovative, seamless events to exceed the most ambitious expectations. Young Survival Coalition The Young Survival Coalition (YSC) is the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer. PRACTICE AREAS Arts The Houston Center for Contemporary Craft hired the PR Boutique to increase membership, oveersee local, regional and national media and drive traffic to the Center through event marketing and elevation of strategic business and community relationships. Business The PR Boutique's marketing efforts have solidified All-Tex Exterior's position in the home remodeling arena, created a constant flow of news for the company and enhanced Travis Jenkins' profile in the community through involvement with organizations such as the Red Cross. Entertainment Guide: Company Films hired The PR Boutique to announce the premiere of the film, The Keeper, The Legend of Omar Khayyam. As a result of recognition from NPR, KPFT-FM, Voice of America, ABC-TV, NBC-TV, Houston Chronicle and much more, the film remained #1 at the box office. The PR Boutique worked with Guide Company Films to create "A Premiere Evening", the star-studded, celebrity driven after party benefiting Texas children's Hospital. Fashion and beauty: The PR Boutique introduced and raised the profile of Casa de Novia Bridal Couture through an integrated media and events campaign. The PR Boutique hosted a series of intimate grand opening events and secured feature stories in the Houston Chronicle, Houston Luxury and PaperCity Magazine as well as other local and national publications. Healthcare: The Stehlin Foundation depends onthe expertise of The PR Boutique to generate buzz and garner press coverage for their very important fundraising events. The Foundation raises money in an effort to develop effective treatments for cancer. Multi-media technology: The PR Boutique has raised the profile of 917 Media and its management team through networking with organizations such as the Galleria Chamber of Commerce, community development and strategic media placements. Non-profit: The PR Boutique is called upon to provide strategic council, promote events and coordinate press conferences surrounding major Trees For houston announcements. Real estate: Through announcements of major projects, the launch of a new Web site, expert positioning and strategic media placements in Urban Land Magazine, Shopping Center Business, entrepreneur Magazine, Biz Radio, Houston Chronicle and The Houston Business Journal, the PR Boutique continues to elevate New Regional Planning's position as a key industry leader in the marketplace. Retail: Over the past 5 years, The PR Boutique's media relations efforts have consistently kept the name and look of Tootsies in the local and national news. By creating trusting relationships with fashion and lifestyle feature editors, the agency is called upon regularly to contribute to fashion trend stories highlighting accesories and clothes from Tootsies. PR PROCESS Community Development Community Partnerships Startegic Sponsorships Grassroots Outreach Membership Recruitment Volunteer Events Corporate / Annual Giving Multimedia Direct Mail Campaigns Web Site Content Invitations Photography Newsletters Brochures Annual Reports Event Management Special Events Grand Openings Fundraisers Press Conferences Symposiums Trade Shows Meetings Media Relations Research Strategic Planning Campaign Development Message Creation Press Kit Development Publicity Execution CELEBRITIES Stacey Bendet Badgley Mischka Michelle DeJean Jose Eber Diane Von Furstenberg Andrew Gn Renee Goldsberry His Holiness The Dalai Lama Romona Keveza Lazaro Manuel Peter Max Nicole Miller Queen Noor Zac Posen Diana Ross Angel Sanchez Project Runway’s Austin Scarlet Grace Slick Jaclyn Smith Cynthia Steffe Ivana Trump Elaine Turner Junko Yoshioka